Learn how to use your pinnacle event as a springboard to cultivate year-round, meaningful communication with your community.
What information should you be gathering? How and when should it be used? We’ll help you successfully find unexpected content opportunities in and around your event. What’s more, you’ll learn how to delight and amaze, so you’re not overloading your audience with sell tactics.
You will leave this webinar with strategies to leverage your event to drive participation throughout the year.
What to do before, during and after your event to increase it’s impact
How to strike the balance between selling and serving your audience
Ways to work with your speakers, sponsors and vendors to create content that serves you both
WHAT PEOPLE ARE SAYING ABOUT OUR MASTER CLASSES
“I like the online aspect which meant I didn't have to take time to get to a class, and yet the information was presented as thoroughly as if I'd been in a class.”
— Susan Crane, Director of Marketing, Morris Arboretum
Presenter | Beth Brodovsky
Beth Brodovsky helps organizations drive participation. As the president of Iris Creative Group Inc., founded in 1996, Beth is committed to developing the communication strategies, tactics and tools organizations need to get people take notice — and take action. Beth also hosts the weekly podcastDriving Participationto share ideas on what’s working in marketing and fundraising communications.