Audience Development: Reaching Your “Perfect Person”


January 19, 2017 // 2:00 PM EST

Identifying your organization’s “perfect person” is an essential—yet often overlooked—first step in creating messages that connect with your audience. You want to reach everyone, but casting too wide a net actually weakens your message and your efforts to build momentum. 

Chances are, your audience is made up of many different groups, each with different needs and interests. 

Among all those contacts, how do you find the people who will sustain your organization’s future growth?

The answer is hiding in data that you already have – you just need to know where to look. 

There are powerful—and free — sources you can use to pinpoint your perfect person. We’ll show them to you, and walk you through how to create a persona that’s specific to your organization. 

You’ll leave knowing how to identify the traits of your core supporters and where to look to find more of them. 

You’ll learn:

  • How to choose the right segment for your message
  • How to easily use free data to understand your perfect person
  • How to use this “persona” to discover where to look for more supporters 

What People are Saying About our Master Classes

“I like the online aspect which meant I didn't have to take time to get to a class, and yet the information was presented as thoroughly as if I'd been in a class.” 

— Susan Crane, Director of Marketing, Morris Arboretum

Presenter | Beth Brodovsky

Beth Brodovsky helps organizations drive participation. As the president of Iris Creative Group Inc., founded in 1996, Beth is committed to developing the communication strategies, tactics and tools organizations need to get people take notice — and take action. Beth also hosts the weekly podcast Driving Participation to share ideas on what’s working in marketing and fundraising communications.